The Office Lady — Every Tradie Needs The Office Lady
Darwin & Regional NT

Every missed call
is a job someone
else is booking.

The Office Lady responds to every missed call in 60 seconds, follows up automatically, and builds your Google Reviews — all without you lifting a finger.

Live within 48 hours
No lock-in contracts
Zero effort on your end
9:47
WiFi
Dave's Electrical
i
iMessage · Monday 9:47 AM
📞 Missed call from 0411 234 567
Hey! Just missed your call — I'll get back to you shortly. If it's urgent, reply here 👷 — Dave's Electrical
Hey Dave, switchboard upgrade needed in Palmerston. Can you come Thursday?
Sure thing! Here's a link to pick a time on my calendar — it has my up to date availability 👇
📅
Book a time with Dave
Dave's Electrical · Free site quote
theofficelady.au/book/daves-electrical
Tap to book →
I'm booking now.
Tuesday 9:02 AM
Hi! This is a reminder that your appointment with Dave's Electrical is in 2 hours!
Dave is calling you now.
📷 A
iMessage
🎤
🏪
Apple Pay
🐵
📦
🍀
11:02
WiFi
Incoming Call
Dave's Electrical
Mobile · Booked via The Office Lady
📞
slide to answer
See it in action
The automation
running right now

Every missed call triggers this sequence automatically. No app. No effort. Just booked jobs.

9:47
WiFi
Dave's Electrical
i
iMessage · Monday 9:47 AM
📞 Missed call from 0411 234 567
Hey! Just missed your call — I'll get back to you shortly. If it's urgent, reply here 👷 — Dave's Electrical
Hey Dave, switchboard upgrade needed in Palmerston. Can you come Thursday?
Sure thing! Here's a link to pick a time on my calendar 👇
📅
Book a time with Dave
Dave's Electrical · Free site quote
theofficelady.au/book/daves-electrical
Tap to book →
I'm booking now.
Tuesday 9:02 AM
Hi! This is a reminder that your appointment with Dave's Electrical is in 2 hours!
Dave is calling you now.
📷 A
iMessage
🎤
🏪
Apple Pay
🐵
📦
🍀
11:02
WiFi
Incoming Call
Dave's Electrical
Mobile · Booked via The Office Lady
📞
slide to answer
How it works

Set up once.
Runs forever.

We build, configure and manage your entire automation system. You get back to work — the system handles the rest, every day, without you touching it.

Step 01
Trigger
Lead calls your number

They ring while you're on the tools or driving. You miss it. Before The Office Lady, that job is gone forever.

Happens every single day
Step 02
60 seconds
Auto-text fires instantly

"Hey, just missed your call — I'll get back to you shortly." Sent automatically in your business name before they've even put their phone down.

You're first to respond · every time
Step 03
24–48 hours
Follow-up runs without you

Two more touchpoints fire if they haven't replied. The sequence stops the moment they respond — no spam, no awkward double-ups.

No leads fall through the cracks
Step 04
Job complete
Review request fires automatically

Every completed job triggers a Google review request. Perfectly worded. Perfectly timed. You never have to ask again.

More 5-star reviews · zero effort
Run your numbers

What's a missed call
actually costing you?

Select your trade, adjust the sliders, and see what's walking out the door every year.

Annual revenue left on the table
$0
Select your trade to get started
Pick your trade and move the sliders — we'll tell you exactly what it's costing you.
Your trade
Missed calls / week5
Average job value$280
Close rate30%
Lost / month
Lost / year
Recoverable
ROI at $297
Based on your inputs. Adjust the sliders to reflect your actual numbers.
The problem

You're losing jobs
you never knew
you had.

When you're on the tools, your phone goes to voicemail. Most tradies assume the caller will try again. Most don't.

Even if just 2–3 of those missed calls a week would have become jobs, at $300 a job that's potentially $600–$900 walking out the door every single week — from calls you were already getting.

You don't need to hire a receptionist. You need The Office Lady.

60s
Auto text-back after a missed call
Follow-up touchpoints per new lead
48h
From sign-up to fully live
5★
Google reviews requested automatically
"Someone rang while you were on the roof. They didn't leave a message."

They scrolled to the next electrician on Google. That bloke had a website with a "Request a Quote" button. By the time you finished the job and checked your phone, the customer had already booked someone else.

It wasn't about price. It wasn't about experience. You were just slower to respond.

The Office Lady fixes the response problem entirely — automatically, every time, without you doing a thing.

The fix costs less than two hours of your labour per month.
How it works

Set up once.
Runs forever.

We build and manage the whole system. You get back to work. It runs quietly in the background every day.

01
Trigger
Lead calls your number

They ring while you're on the tools or driving. You miss it. Without The Office Lady, that job is gone.

Happens every day
02
60 seconds
Auto-text fires instantly

"Just missed your call — I'll get back to you shortly." Sent automatically, personalised to your business name.

Within 60 seconds · every time
03
24–48 hrs
Follow-up sequence runs

Two more touchpoints fire automatically if no reply. The sequence stops the moment they respond.

Stops on reply · no spam
04
Job complete
Review request sent

After every completed job a Google review request fires automatically. Every job. Perfectly worded. Zero effort.

Triggers on job completion
What you get — Foundation tier

Three problems. All fixed. All automated.

This is where every client starts. Three automations that run silently in the background from day one.

01
01 — Response

Never lose a lead to voicemail again

Instant missed-call text-back means you're first to respond — even when you're hands-on. The lead stays warm. Your competitor misses out.

Fires in 60 seconds · fully automatic
02
02 — Follow-up

Every enquiry chased — without you

3-touch SMS and email sequence follows every new lead until they reply or book. No leads fall through the cracks because you forgot to call back.

Stops on reply · no spam · no manual work
03
03 — Reputation

More Google reviews on autopilot

After every completed job, a review request fires automatically. Most tradies hate asking. This asks for you — every time, perfectly worded.

Triggers on job completion · every single time
The growth path

Start where
you need to.
Grow when
you're ready.

Most tradies start with Foundation and see results within the first week. Everything else unlocks when the time is right — you never pay for what you don't need yet.

Foundation
from $297/month
The core automation stack. Stops you losing leads you're already getting. Most clients see their first recovered job within the first week.
→ Never miss a lead again
Growth
from $497/month
When you're ready to bring in more work — not just follow up better. Adds a proper web presence, booking system, and paid lead generation.
→ More leads coming in
Builds on Foundation
Market Leader
from $797/month
Full CRM, reactivation of past customers, referral automation, and priority support. For tradies who want to own their area.
→ Dominate your market
Builds on Growth
Pricing

Simple pricing.
No surprises.

Month-to-month. No lock-in contracts. Cancel anytime.

Foundation
You're on the tools. Leads are slipping through. This fixes that.
First month $97
Monthly price
$297
per month · no lock-in contract
Intro offer: first month only $97
  • Missed call text-back — 60 second trigger
  • 3-touch lead follow-up sequence
  • Google Review request automation
  • Contact pipeline + conversation inbox
  • Monthly plain-English report
  • Fully managed — we build and maintain everything
Get started
Growth
Most Popular
You want more leads coming in, not just better follow-up on existing ones.
First month $197
Monthly price
$497
per month · no lock-in contract
Intro offer: first month only $197
  • Everything in Foundation
  • GHL website build — up to 6 pages
  • Online booking integration
  • Facebook / Instagram ad management
  • Lead magnet funnel + landing page
  • Webchat widget — routes to your phone
  • Bi-monthly strategy check-in
Get started
Market Leader
You're ready to own your area. Full automation stack, full visibility, priority service.
First month $397
Monthly price
$797
per month · no lock-in contract
Intro offer: first month only $397
  • Everything in Growth
  • Full CRM — job tracking + customer history
  • Seasonal promo + reactivation campaigns
  • Referral automation system
  • Reputation management + response templates
  • Custom reporting dashboard
  • Priority support — same-day response
Get started
FAQ

Straight
answers.

Is $297 a month worth it for a solo tradie? +
Run your own numbers in the calculator above. If you charge $250 per job, you need one extra job per month to break even. Most clients see their first new lead within the first week — that's the missed-call text-back firing on a lead that previously would have gone cold.
I tried Facebook ads before and got burned. How is this different? +
Foundation tier has no ads at all. It works purely on your existing call volume — you're not buying new leads, you're capturing the ones you're already getting but currently losing. Ads only come in at Growth tier, and only once the foundation system is working.
I'm flat out. I don't have time to set this up. +
We handle the entire build. You join an onboarding call where you connect your Google Business profile and Facebook — that's the part only you can do. From there, we configure all the automations, pipelines, and messaging to your business. It's not a one-time setup and goodbye — we're actively managing and maintaining the system for you every month. No dashboard to check, no leads to manually chase. If you're busy now and a quiet period's coming, this is exactly the right time.
Does it work for my trade? +
If you take calls and your schedule fills up job by job, it works for you. Currently deployed for Darwin electricians, plumbers, HVAC operators, builders, and landscapers. SMS templates, follow-up timing, and review wording are all tailored per trade.
What does "no lock-in" actually mean? +
Month-to-month from day one. Send a message and it's cancelled — no paperwork, no fees, no notice period. If it's not delivering within the first month, I don't want your money.
Who is The Office Lady? +
A sole operator based in Darwin, building and running the automations directly. Not an agency with 12 account managers and a generic template. You deal with one person. Faster setup, faster fixes, and someone who actually understands what a tradie's day looks like.

Book a 15-minute call.
We'll show you exactly
what you're missing.

No pitch deck. No pressure. We look at your call volume, run your numbers together, and tell you straight whether this makes sense for your business.

Book a free call
— or call direct —
Darwin & Regional NT  ·  The automations are already built  ·  You just need to switch them on